All tools · Last checked Oct 16, 2026
Hedra pricing: what a usable video actually costs
Talking-character / lip-sync video from a photo + audio (Character-3).
Official site Official pricing
Plans
| Plan | Monthly | Annual equiv. | Credits/mo | Notes |
|---|---|---|---|---|
| Studio (entry) | $20/mo monthly | —/mo annual equiv. | — | Official pricing meta: Studio plans from $20/month — full tiers: check official pricing |
| API pay-as-you-go | $0/mo monthly | $0/mo annual equiv. | — | Prepaid USD wallet; Character-3 priced per second below |
Credits explained
Studio: monthly subscription credits do NOT carry over; purchased credit-pack credits do not expire and are used after monthly credits. API is a separate prepaid wallet — Studio credits cannot pay API requests. Character-3 API pricing is verified per second by resolution.
| Model / mode | Rate | Status | Note |
|---|---|---|---|
| Character-3 API · 540p | $0.025/sec | Verified rate | Verified: 2.5¢/sec |
| Character-3 API · 720p | $0.05/sec | Verified rate | Verified: 5¢/sec |
| Character-3 API · 1080p | $0.0625/sec | Verified rate | Verified: 6.25¢/sec |
Cost per finished video (before retries)
| Length | Cheapest calculable cost | Basis |
|---|---|---|
| 5s finished video (1 attempt, no retries) | $0.12 | Character-3 API · 540p |
| 30s finished video (1 attempt, no retries) | $0.75 | Character-3 API · 540p |
| 60s finished video (1 attempt, no retries) | $1.50 | Character-3 API · 540p |
Retries multiply this: with 2 retries (3 attempts total) a 30s video costs roughly 3× the table price. Use the calculator with your real retry count.
Watermark & commercial use
Watermark: Free plan is limited/watermarked per Hedra FAQ snippet in official pricing page data — check official pricing for current watermark rules.
Commercial: Check official pricing/terms; Studio plan commercial terms were not verifiable on the JS pricing page fetched.
Plan traps to know
- Studio credits and API wallet are separate — money in one does not spend in the other.
- Monthly Studio credits reset; only credit packs roll over.
- Studio plan prices/credits could not be fully verified from the official JS pricing page on Oct 16, 2026 (page states plans 'from $20/month') — check official pricing.
Best for
Talking-character / lip-sync video from a photo + audio (Character-3).
Source
Verified from https://www.hedra.com/pricing — last checked Oct 16, 2026. If a figure says “check official pricing”, it could not be verified from an official public page that day and we did not guess it.