All tools · Last checked Nov 2, 2026 · Luma cost per clip (full breakdown) · Luma partner models cost · Compare all 17 tools’ pricing · How many credits do I need?
Luma (Ray) pricing: what a usable video actually costs
Ray models plus many third-party models in one credit pool.
Official site Official pricing
Plans
| Plan | Monthly | Annual equiv. | Credits/mo | Notes |
|---|---|---|---|---|
| Plus | $30/mo monthly | $25/mo annual equiv. | 10000 | 10,000 credits/mo; commercial use listed |
| Pro | $90/mo monthly | $75/mo annual equiv. | 40000 | 40,000 credits/mo |
| Ultra | $300/mo monthly | $250/mo annual equiv. | 150000 | 150,000 credits/mo |
Credits explained
Luma prices Ray3.2 per 5- or 10-second generation: 50 / 100 / 400 credits per 5s at 540p / 720p / 1080p, and 3× that for 10s (150 / 300 / 1,200) on the pricing page (checked Nov 2, 2026). ClipCost uses the 5s price per second, because 5s pieces (and 5s extends) are the cheapest way to build any length. At Plus annual ($300/yr for 10,000 credits a month = $0.0025 per credit) that is $0.025 / $0.05 / $0.20 per second. The Luma API sells the same generations for $0.15 / $0.30 / $1.20 per 5s ($0.003 per credit list rate in the API docs). Monthly credits don’t roll over; top-ups start at $4 for 1,200 credits, valid 12 months, on an active paid plan (credit system article, Dec 15, 2025). Ray3.2 has no audio.
| Model / mode | Rate | Status | Note |
|---|---|---|---|
| Ray3.2 · 540p (Dream Machine) | 50 credits / 5s (150 / 10s) = 10 credits/sec × $0.0025 = $0.025/sec | Verified Nov 2, 2026 | Rate = the 5s price; a 10s generation costs 3× the 5s price |
| Ray3.2 · 720p (Dream Machine) | 100 credits / 5s (300 / 10s) = 20 credits/sec × $0.0025 = $0.05/sec | Verified Nov 2, 2026 | Rate = the 5s price; a 10s generation costs 3× the 5s price |
| Ray3.2 · 1080p (Dream Machine) | 400 credits / 5s (1,200 / 10s) = 80 credits/sec × $0.0025 = $0.20/sec | Verified Nov 2, 2026 | Rate = the 5s price; a 10s generation costs 3× the 5s price |
| Ray3.2 · 540p (Luma API) | $0.15 / 5s ($0.45 / 10s) = $0.03/sec | Verified Nov 2, 2026 | Pay as you go, no minimum; = 50 credits × $0.003 list rate |
| Ray3.2 · 720p (Luma API) | $0.30 / 5s ($0.90 / 10s) = $0.06/sec | Verified Nov 2, 2026 | Pay as you go, no minimum; = 100 credits × $0.003 list rate |
| Ray3.2 · 1080p (Luma API) | $1.20 / 5s ($3.60 / 10s) = $0.24/sec | Verified Nov 2, 2026 | Pay as you go, no minimum; = 400 credits × $0.003 list rate |
| Ray3.2 · 360p draft | 20 credits / 5s (60 / 10s) | Verified, not ranked | Draft / preview tier (SDR only) |
| HDR / HDR+EXR | 2× / 3× the SDR price | Verified | 5s only in the API |
| Partner models (Seedance, Kling, Veo 3.1, MiniMax H3, Flux 3) | 12–261 credits/sec | Verified & ranked Nov 2, 2026 9pm | Full ranks and storefront comparison on Luma partner models cost |
Cost per finished video
Per try and per usable clip with 2 retries (3 attempts), built from 5s generations. Full 10s–60s tables and ranks: Luma cost.
| Model · route | 5s try | 30s try | 30s usable | 60s try | 60s usable |
|---|---|---|---|---|---|
| Ray3.2 · 540p · Plus annual | $0.13 | $0.75 | $2.25 | $1.50 | $4.50 |
| Ray3.2 · 720p · Plus annual | $0.25 | $1.50 | $4.50 | $3.00 | $9.00 |
| Ray3.2 · 1080p · Plus annual | $1.00 | $6.00 | $18.00 | $12.00 | $36.00 |
| Ray3.2 · 540p · Luma API | $0.15 | $0.90 | $2.70 | $1.80 | $5.40 |
| Ray3.2 · 720p · Luma API | $0.30 | $1.80 | $5.40 | $3.60 | $10.80 |
| Ray3.2 · 1080p · Luma API | $1.20 | $7.20 | $21.60 | $14.40 | $43.20 |
Retries multiply this: with 2 retries (3 attempts total) a 30s video costs 3× the single-try price ($2.25 here at 540p, rank 2= of 210 verified rates). Pro and Ultra annual credits are cheaper ($0.001875 and $0.001667). Use the calculator with your real retry count.
Watermark & commercial use
Watermark: The pricing page (re-checked Nov 2, 2026) does not state watermark terms and lists no free plan — check official pricing.
Commercial: Official pricing page: Plus plan lists 'Commercial use'. Confirm terms for your plan before client work.
Plan traps to know
- 10s costs 3× a 5s generation on the current pricing table (720p: 100 vs 300 credits) — build long videos from 5s pieces. Luma’s API FAQ and the Dec 2025 credit article say 10s = two 5s blocks instead; check the quote.
- 1080p is 4× the 720p price; HDR doubles it and HDR+EXR triples it.
- “No keyframes: plus 30 credits” appears in the pricing table header without explanation — not included in ClipCost’s rates.
- Monthly credits reset each cycle; top-ups need an active paid plan and last 12 months; app and API credits are separate.
- Luma’s API docs say video rates may change “ahead of GA”.
Best for
Ray models plus many third-party models in one credit pool.
Sources
Verified Nov 2, 2026 (about 9:05–9:15am Central) from lumalabs.ai/pricing, lumalabs.ai/api, the Luma API pricing guide and usage guide, and the Dream Machine credit system article (Dec 15, 2025). If a figure says “check official pricing”, it could not be verified from an official public page that day and we did not guess it.